Car hire set to be cheaper in 2011
| December 21, 2010 | Posted by Lauren Myatt under Car Hire |
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Industry experts are predicting that car hire should be significantly cheaper in 2011 following the past couple of years of high prices, where holidaymakers have seen as much as a 500 per cent increase in some of the top summer destinations.
The findings come from a round table event recently held by Holiday Autos, the UK’s leading leisure car hire broker, where they invited key car hire suppliers to discuss the challenges of 2010 and predictions for the next year.
The holiday industry was hit hard last year with events such as Iceland’s volcanic eruption and strikes by BA staff as well as the current economic climate, all of which to contributed to higher prices for travel and also having an impact on the car hire industry.
Now predictions are that firms are now moving towards a more stable financial 2011, adding more choice of vehicles for holidaymakers and increased availability, making hiring a car more competitive.
Matthew Thornett, head of pricing at Holiday Auto’s, said: “2011 will be the first time for a few years that customers could see a significant drop in car hire prices. However, we still expect to see prices and supply to be similar to previous years at peak season, such as Christmas, Easter and school holidays and in popular destinations.
“Ensuring you book your car hire early will still continue to be important in 2011 to make sure you get value for money.”
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